If you work in the hospitality industry running a hotel, bed and breakfast, rental option or other accommodation, you may have just struggled through one of your toughest years on record. But if you’ve managed to keep your doors open, now’s the time to really start thinking about how to get back to a liveable capacity and begin bringing in more money for your company.
To help you close these sales and make this boost to your business happen, here are three ways to get more people booking your accommodations.
Learn How To Sell Your Location
Running some sort of accommodation is interesting because you’re not only trying to get people to stay at your place, but you’re also needing to convince them to travel to your destination in the first place. To do this, you’ve got to learn how to sell your location apart from selling your specific business.
One great way to do this, according to Margot Whitney, a contributor to WordStream.com, is to learn more about your own city or area so that you can sell that to people who are interested in travel. Consider creating very helpful content about why someone would want to come to your area, what they can do there, and information that would make it easier for them to decide where to stay and when to plan their trip. While this might not lead them directly to you, it could help to better brand your business for future trips, too.
Tap Into Your Demographic’s Values
In most places, there are going to be a lot of options for where to stay overnight. Knowing this, you’ve got to learn what you have to offer your target demographic that’s going to persuade them to book with you rather than any of your competitors.
To figure this out, Kelly Main, a contributor to FitSmallBusiness.com, suggests that you spend some time thinking about who your target demographic is and what they value out of their travel experience. These things will be vastly different for all demographics. But once you can pinpoint this, you can better position yourself and your marketing efforts to directly meet their needs.
Provide Guests With A Quality Experience That They’ll Want To Share With Others
People love to travel. And when they’re about to travel, they’ll start asking others for recommendations about the place they’re planning to travel to.
These personal recommendations can be hugely helpful to your business if you’re able to get them. So to encourage more people to recommend you to their friends, family, or followers, Bogdan Romashko, a contributor to HospitalityNet.org, advises that you focus essentially all of your attention on providing an outstanding experience for your guests. Going above and beyond should be your motto, and it will be reflected in your review and recommendations.
If you’re needing to get more people booking your accommodations, consider using the tips mentioned above to help you accomplish this goal.