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  • Heineken® Chatbot challenges consumers to charm their way to the ultimate VIP Heineken® Saturday experience at the Formula 1®

    Heineken® has today launched the Heineken® Chatbot on Facebook Messenger, offering quick-witted consumers the chance to talk their way into an incredible VIP Heineken® Saturday experience at the Formula 1® 2018 Rolex Australian Grand Prix.

    More than a race, lucky VIP winners will be treated to all the glitz and glamour of the Formula 1® lifestyle, including return flights to Melbourne, accommodation, VIP tickets to Heineken® Saturday on March 24, General Admission tickets to the race on Sunday, March 25 and prize money.

    Running across three stages, the Heineken® Chatbot will invite users to share witty responses to a series of questions posed by special guests. There will even be a familiar face or two along the way, with former Miss World Australia Erin Holland and global Heineken® Formula 1® ambassador David Coulthard waiting to be impressed.

    Consumers will first be introduced to ‘The Doorman’, who they will need to talk their way past. Entries will be judged on creativity and wittiness, with five VIP Heineken® Saturday Formula 1® experiences up for grabs. To unlock more amazing prizes, consumers will have the option to participate in the next stage the following day.

    On the second day, consumers will be introduced to ‘The Stylist’, Erin Holland. They will be asked to describe their style credentials to her, with the most creative and interesting styles winning a $1,000 G-Star RAW gift voucher. The third and final interaction will see Formula 1® legend David Coulthard test consumers Formula 1® knowledge.

    Consumers with the most creative responses to talk their way past ‘The Doorman’ will win a VIP Heineken® Saturday Formula 1® experience for them and three friends. Other major prizes include $1,000 G-Star RAW clothing vouchers and 12 month digital magazine subscriptions. All major prize winners will be notified on March 16, 2018.

    Heineken® Saturday will take place in the heart of the Heineken® Village – the largest event space for Heineken® in Australia. Event-goers can expect a spectacular show headlined with an exclusive DJ Set performance from Apl.de.ap and Taboo of global super-group the Black Eyed Peas.

    For further information on Heineken® Saturday, visit the event Facebook page at https://www.facebook.com/events/557162874635983/.

    To buy tickets to Heineken® Saturday at the Formula 1® 2018 Rolex Australian Grand Prix, 24 March, 2018, visit www.grandprix.com.au or call 1800 100 030.

    For further information on Heineken®, visit www.heineken.com/au

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