Cannabis is one of the most ancient herbs. Extracts from this plant have been used for thousands of years to treat and manage a wide range of medical conditions.
But regardless of its powerful healing properties, cannabis is still treated with a degree of skepticism worldwide, which explains why many would-be users are still apprehensive about integrating the herb into their lifestyle.
One of the things that drive potential cannabis users away from the herb is the numerous clichés used by marijuana traders and retailers.
This post highlights the top six cannabis clichés that you should avoid if you’re keen on growing your marijuana business.
1. The ‘weed’ cliché
Cannabis goes by numerous names, including marijuana, pot, weed, ganja, to mention but a few. While some of these monikers are mainstream and acceptable, others are either localized or famous only within the cannabis community.
If you’re a cannabis trader, it’s important to refer to the plant using universal names.
‘Marijuana’ is acceptable if you’re pitching your products to recreational users. Otherwise, you’re better off with ‘cannabis.’ ‘Pot’ and ‘Ganja’ should preferably be used when you’re targeting an audience that’s already familiar with cannabis, particularly the plant’s recreational benefits.
However, avoid referring to cannabis as ‘weed,’ especially if you’re trying to target growers. Unless your prospect is someone who’s already familiar with various other cannabis names, the word ‘weed’ would automatically connote regular weed plants.
While the name was inspired by the fact that cannabis can grow wildly in virtually any environment, it may not readily appeal to a prospective cannabis farmer.
2. The ‘high’ cliché
Almost every other cannabis-related publication you’ll come across has a phrase to the effect that cannabis will get you high. Well, this is not entirely true.
That’s because cannabis is actually a plant genus that produces numerous cultivars. And as you shall find, not all cannabis strains contain psychedelic properties.
For instance, hemp cultivars are famous for their significant levels of cannabidiol (CBD), the primary non-psychoactive chemical in cannabis. CBD is widely used for its medicinal properties. In fact, most medical cannabis products, including cannabis topicals, tinctures, and edibles Canada, contain substantial CBD levels.
On the other hand, marijuana cultivars tend to produce significant levels of tetrahydrocannabinol (THC), the main psychoactive compound in cannabis. Due to its psychoactive nature, THC is most famous for recreational cannabis users. You can grow Marijuana seeds with the Screen of Green.
So, if you’re targeting your products to medical cannabis consumers, it would be advisable to avoid using the ‘high’ cliché, at least not in a positive light.
3. The ‘smoking’ cliché
Many prospective cannabis users think that smoking is the only way to consume marijuana.
Unknown to them, there are numerous other cannabis delivery methods, including;
- Vaping cannabis-containing e-liquids
- Oral administration of cannabis oil tinctures
- Topical application of cannabis-enriched beauty and cosmetic products
- Swallowing encapsulated cannabis products
- Cannabis-infused edibles like gummies
Admittedly, smoking remains one of the preferred methods of consuming cannabis, particularly among recreational users. But when crafting your promotion materials, avoid placing too much emphasis on smoking.
That’s for the simple reason that smoking is associated with a host of health issues. Since you’re probably targeting both medical and recreational marijuana users, you should focus on safer delivery methods, such as cannabis edibles.
4. Clichés touching on cannabis legality
Cannabis contains powerful healing properties. Ordinarily, the plant ought to be legal worldwide.
However, that’s not necessarily the case, as cannabis laws vary from one country or state to another. In the United States, hemp-derived cannabis products are legal in all fifty states, provided that these products contain a maximum THC concentration of 0.3%.
But the situation isn’t as cut and dried as it sounds since the federal government still classifies cannabis and all its derivatives as Schedule 1 drug. So, you cannot be found in possession of cannabis on federal property, including government offices, state parks, and some recreational parks.
As you can see, it would be misleading to claim that cannabis is outright legal or illegal in the US. An easier way around this confusion is to issue a disclaimer warning your clients to establish cannabis laws in their local jurisdictions before purchasing or using cannabis-based products.
5. The ‘all-natural’ cliché
By virtue of cannabis being a plant, it might be tempting to market your cannabis products as ‘all-natural,’ hence free of side effects. Nothing can be further from the truth.
On the contrary, cannabis is associated with a host of adverse effects. As you shall find, the side effects of marijuana depend on the predominant compound in the herb.
Exposure to high THC levels has been linked to hallucinations, bloodshot eyes, and elevated heart rate. When it comes to CBD, you’re likely to suffer from dry mouth, nausea, and drowsiness, among other symptoms.
The saving grace is that many of the side effects of cannabis are usually mild and short-lasting. But still, it’s important to mention outright that cannabis isn’t entirely risk-free.
6. Clichés suggesting that cannabis takes effect instantly
This is one cliché that hundreds of cannabis traders all over the world get away with. In their vain attempts to push their products, many cannabis retailers just cannot resist the temptation of claiming that their products deliver instant results.
Again, nothing can be further from the truth. While some cannabis delivery methods come with a faster onset time, there’s no such thing as ‘instant effects.’
It’s possible for cannabis not to exert any medicinal effects at all. That’s because there are usually numerous factors at play, including a user’s body chemistry, the condition they’re trying to manage, the strength of cannabis in their product, and their dose size.
As a responsible cannabis trader, advise your prospective customers to exercise patience when using marijuana.
There go some of the top cannabis clichés that you should avoid. Whether out of sheer ignorance or your desire to boost sales, using the above clichés to hype your cannabis products may end up creating the opposite effect.