Australia is synonymous with many things, including scorching hot sunshine, ice cold lager, and diverse wildlife that is both fascinating, and terrifying at the same time. What people generally don’t tend to associate with Australia, though, is sports betting.
The Aussies take their sports very seriously, and in actual fact, the sports betting market in Australia is a multi-billion-dollar industry which has undergone vast improvements over the last decade and is now thriving. Like UK sites that offer signup bonuses, many online bookies in Australia entice customers with offers and welcome packs.
Thanks to the prominence of smart phones (around 86% of Australians own a smart phone) and thanks to the diversity of sports betting apps, the sports betting market in Australia is doing better than ever.
But what are the current sports betting trends in Australia, and where is the industry heading in the not too distant future? Let’s take a look, shall we?
Bets Amongst a Wider Demographic
When it comes to sports betting in most locations, you’ll find that the younger demographics, I.E people aged between 18 and 35 or so, are more likely to bet.
Generally this was true because younger people were found to be more tech-savvy and basically, they knew how to use smart phones easier, betting apps, and how to create accounts and place bets easier.
However, with close to 90% of the population of Oz now owning a smart phone, people from older demographics are also now familiar with smart tech and as a result they’re finding it easier to place sports bets online. These punters are following in the footsteps of their UK counterparts like betting site Gamblem, who have been offering online bonuses to those betting via their smartphone or computer.
Market research has found that Australians aged between 35 and 64 are far more likely to place a sports bet in some form or another.
Just to prove that you don’t have to be young to bet on sports, the highest percentage of people betting were aged between 50 and 64. Those aged just 7.2% of Australians aged 18 – 24 placed a sports bet over the last 3 months.
Aussies Moving Away From Rugby League
Let’s face it, in Australia, Rugby League is very popular, and this has been the case for many decades now.
The National Rugby League, or the NRL as it is known, is enjoyed all across Australia, and with 170,000 registered NRL players, it’s safe to say it won’t be going anywhere anytime soon.
So, because Rugby League is so popular, you’d think that it would dominate the sports betting market, right? Well, actually, that is not the case.
According to market research, a mere 7.6% of the sports betting market is made up by people betting on Rugby League.
It turns out that people would generally much rather sit down and enjoy watching Rugby League, rather than bet on it.
A Market Dominated By Racing
When you think of sports betting, there is of course one particular sport that instantly springs to mind, and that sport is horse racing.
Horse racing is synonymous with betting, and that is particularly true in Australia.
The sports betting market is absolutely dominated by racing, with horse racing being the racing sport of choice for many.
50.9% of the market is made up by horse racing, with greyhound racing making up 12.5% and harness racing making up 11.4%. That means that the entire sports betting market is made up of an average of 74.8% of racing of some form.
It is worth noting that these stats are a few years old now, and experts in the field now predict these numbers to be even higher. Even so, though, it does indicate just how popular racing is in the world of sports betting.