Thanks to today’s technology, it has become easier to generate revenue, even from the comfort of your home. The internet, specifically, has changed the way people do business, from marketing to order processing, and customer service. Whether you’re in the business of providing professional services or are offering a specific line of products to consumers, the internet provides you multiple options to reach your consumers, including through social media and paid advertising.
Now, if you run an online shop, there are so many things to take care of so you can come out on top of your competition. For instance, you need to have an effective marking strategy that will help you promote your brand and bring your products in front of the eyes of the maximum number of potential consumers. You’ll also need to provide excellent customer service and adopt ways to gain loyalty from your existing customers. In between, you may have to get creative so you can stay in business, and maximize your sales enough to see your business move to greater heights.
Here are some tips on how to help your online shop perform better, some of which you may not have expected.
Improve Order Fulfillment
It is one thing to get plenty of orders from customers, promptly but fulfilling them is completely a different thing. As much as you’ve wooed potential customers into buying a product, it doesn’t stop when they make a payment. When they purchase online, your customers will expect you to deliver the ordered goods on time as promised and in good condition. To make the order fulfillment process customer-friendly, it’s best to keep the customer updated on the status of their order from the moment they place it to the point of delivery. The P2P eCommerce order fulfillment folks at Cahoot say that with automated shipment monitoring, you can keep track of every order’s status without having to manually monitor it. In case of any delays or issues such as damage and loss, it’s easier to rectify the problem and avoid infuriating the buyer. It helps improve your customer’s buying experience, which is among the things that your online business needs most to succeed.
Utilize Pop-Up Offers
If you frequently use your phone or laptop to browse the internet, you may have encountered notifications, videos, or images that pop out from nowhere and start giving you the information you had not asked for. In most cases, it can be downright annoying. But pop-ups can still be an effective tool in maximizing sales, and newsletter subscriptions. So, how do you make your pop-ups relevant to your online store visitors so they won’t cancel them as soon as they appear? If you guessed right, you can do so by providing something of value to them. Some examples of offers you can give using pop-ups include discounts off certain orders, free shipping, and so forth. You can also customize your offers so that they are related to what the visitor could be searching for, say through using product tags.
Improve Site Readability
Who would bother looking up products from a site with fonts too small or information too crowded? It’s just like trying to locate goods in a disorganized supermarket. The strain involved is a turn-off already. Improving your site’s readability and layout will make it easy for visitors to maneuver on your page and probably place an order. The use of very simple language to advertise and sell your products is advantageous as it can be understood by kids as young as 10 years. To get the most out of your online shop, use the right fonts, colors, and sizes for text and images. Proper page layout and orientation will improve site visits as well as your shop sales. Larger fonts and correct spacing make reading easier.
Minimize Site Navigation
You may be having more than enough information to send to your clients, but it is not always wise to display too much of it on your navigation button. Too many navigational button shortcuts can easily make the user forget what brought them to that page. Unnecessary information will make them jump from one page to another, and they may end up not buying the product or booking the service. Fewer navigation buttons, on the other hand, can help keep the customer glued to your CTAs.
Social Media Live Streams
Where are most of your target audience found? Are they on Facebook, Instagram, or Twitter? Social media live streams have become a norm for businesses these days, especially when it comes to teaching consumers how to use products or educating them on various topics. They are great tools for branding and marketing.
The above are just a few of the many ways you can help your internet-based shop to work better. Just like Rome was not built in a day, do not expect all these tactics to work in a day. Take it one step at a time, so you can also evaluate the one that will work best for your online shop.