Australia is one of the world leaders when it comes to SEO. Not only does the country boast many of the very best SEO companies, but also the very best SEO services. Claiming that Australia’s SEO services are world class and some of the best there is available is a major statement to make, so let’s back up that statement with some facts and key reasons why this is so.
Why SEO Is Relevant and Important
First off, let’s quickly discover why SEO is even important.
If you run a website of any kind and you want to get people visiting that website without constantly having to pay for advertising or actively promoting it, you will need your website and it’s pages of content to rank highly in search results when someone performs a relevant search in Google or another search engine. It’s the best way to get free organic traffic that comes naturally and without constant effort on your part.
Statistics show that most people don’t search beyond the very first page of search results, meaning your content effectively needs to be in the top 10 results to be truly visible. Being in the top 3 is even better.
Search Engine Optimisation is designed to help your website achieve first page rankings, so you get a flood of visitors continually visiting your website. SEO needs to be current and effective to get such results.
Most webmasters don’t have the knowledge or the skills to create and maintain an SEO strategy that works. Therefore, it’s in the best interests of businesses and website owners to hire the professional services of an SEO expert.
So Many Businesses and Websites In Australia
Aussies have always been big on becoming self-employed or starting businesses. This is something that has proliferated even more since the advent of the internet.
With such a demand for websites, and the fact that just about every Australian uses the internet regularly, there was an obvious need for SEO experts to come to the fore to help all these websites improve their search engine rankings. There wasn’t just a demand for people who understood SEO, but for experts who could achieve serious results for their clients.
Aussie SEO Experts Understand Local SEO
Unless a business is operating solely online, is national or international in scope, then more targeted SEO tactics are necessary to get your business on the map, so to speak. This may be achieved through producing content with area-specific keywords, such as “auto mechanics in Perth”, as an example.
It’s about doing what’s necessary to capture local search territory, so your business is prominent when someone searches for your products or services locally. Google Business Profile (formerly Google My Business) is another tactic that can very much enhance local search results. Local citations is another.
While general SEO and local SEO basically use the same tactics, there is a certain skill required to achieve localised results and many Australian SEO companies are world experts when it comes to achieving local SEO results for their clients. To become an expert at this, an SEO consultant must first understand its importance and how it works. Fully grasping the concepts involved is what has made many SEO companies in the country world leaders.
Off-Page and On-Page SEO
Both off-page and on-page SEO are vital if you want your website to rank well in organic search results. This is another facet of SEO that Aussie SEO professionals seem to have mastered since the concept of SEO originated and evolved.
Off-page SEO refers to any actions or activities that place outside of the website but actions which are designed to help bring traffic to the website. The more trust factor you can build up through off-page SEO tactics, the more weight search engines will place on your website and its content. It’s about the perception of your site’s popularity, authority, relevance and trustworthiness.
Basically, anything off-page that vouches for your website is good off-page SEO content or activity to have.
One of the main ways SEO professionals use off-page SEO to gain traction for your site in the search engine rankings is by building backlinks to your website. Backlinks will either be gathered naturally, or through guest posting efforts.
Social media marketing and influencer marketing are some other methods of building up off-page SEO that can really help.
On-page SEO is all about using SEO tactics on the website directly, such as implementing popular search phrases into the site’s content. This is something that’s been done since SEO first began and something that is still very relevant today.
Internal linking is another important component of on-page SEO and also helps Google and the other search engines understand your site’s content and how it all fits together. Internal linking can also help improve crawling by the search bots, so your content doesn’t get missed when it comes to indexing.
Tags, categories and meta descriptions also play a role in on-page SEO.
Australian SEO Companies Are Masters Of SEO Audits
SEO audits are an important and necessary task when it comes to creating SEO tactics and improving a site’s SEO. There are numerous paid tools available to the SEO professionals to run accurate SEO audits and these tools also put forth suggestions to improve the current level of SEO.
Whether it’s a personal website or a business website, site owners want visitors and they don’t necessarily want to always be spending money on advertising. Free traffic is often the best traffic anyway.
Someone has a website build and uploaded live on the internet, but hardly anyone comes to visit. That’s largely because no one knows about it and one of the main reasons know one knows about it is because it’s not ranking high in search results. An audit can reveal exactly what’s going on and what needs to be done to fix SEO issues. Australian SEO companies are experts at running and analysing SEO audits.
SEO professionals in Australia are some of the world’s best through dedicated application and necessity. If you want the best results for your website, trust an Australian SEO professional to get results.