6 Effective Ways to Grow Your Smoke Shop This Year

If you own a smoke shop, you know how difficult it is to promote your business while thousands of competitors are selling the same products as you. So, how do you set yourself apart from the crowd despite the competition increasing significantly in recent years, making it challenging to keep up with sales? Even though you may have spent a lot of money on the construction of your shop and other investments, you must try to market your brand.

You must distinctively display your shop and be as loud as others. However, there is no point in going overboard with advertising; you should first figure out who your target audience is and then try to reach out to them. You must also provide your customers with something unique that they will not find in other stores that will give them an experience in addition to their smoke shopping. Outlined are ways to help with the growth of your smoke shop.

1. Get Noticed

The best smoke shops in town don’t mind displaying eye-catching signboards to attract customers’ attention. They go all out with neon-colored signs and paintings of vapes, CBD, and other available products. Alternatively, suppose your signboard is small, and you believe attracting too much attention is terrible for your business. In that case, you may be mistaken as when a potential customer walks past a signboard or a bright display; they may notice it right away and decide to visit your store.

People are unlikely to notice your shop if it is located on the third or fourth floor of a multi-story building. As a result, if you want to be out there and attract more customers to your shop, paint a good sign board in bright colors and display some potential items from your store. Also, include your phone number if a customer needs to contact you later.

2. Promote on Social Media

Almost all businesses are now on social platforms and heavily promoted. You can purchase products here- https://www.gomwi.com/pages/grinders-wholesale or from brands that offer micro scales wholesale and have established advertising and marketing strategies on platforms such as Facebook, Instagram, Twitter, and LinkedIn micro scales wholesale. You should also hire a social media marketing expert to help you promote your brand, create cool graphics to promote your page, and spend a little money on media to reach out to your potential customers.

When your customers see that you are promoting on social media, your brand’s credibility grows, and you will receive more inquiries on social media. Your brand awareness will rise as well. You should only hire an expert to do the promotions because they will do it better.

You may be tempted to create the designs and promote the brand yourself, but you will achieve better results if an expert guides you through the process. Nowadays, because everyone is promoting their business on social media, it is critical to stand out from the crowd and be unique. You must also research what your competitors are doing and devise a distinct strategy from theirs.

Without a competition scan, you will become disoriented with your strategy and look like one of the competitors. You can promote how your employees will provide a positive experience for customers when they enter the smoke shop and what makes your brand unique. You will draw customers to your shop if you sell an experience to them. 

3. Make it Easy to Shop

When a customer enters your store, make their shopping experience successful so that they will return soon. Additionally, place the products so that they are visible rather than hidden. When a person visits a smoke shop for the first time, he may be nervous and unfamiliar with the products. It is essential to make certain that you assist him in purchasing the best product and leaving him satisfied. You could also choose a theme for your shop to stay in your customer’s mind and allow him to distinguish your shop from the rest. Choose a 70’s theme or play some psychedelic music to attract more attention.

4. Grow your Customer Database

If you’ve already built a customer database, don’t take it for granted. Get their email addresses and share with them emails with the discounts and offers. Send newsletters, emailers, and messages, but don’t go overboard, or it will become annoying. You must devise a strategy to contact them without annoying them. Also, don’t expect results right away; however, if you plan a smart strategy, you will be able to build a rapport with your customers, and when you offer them discounts, they will be drawn to your store. They may even continue to purchase smoke supplies in the future.

5. Host Events

So, you have an appealing storefront, and your store is up to date, but you still don’t have enough customers? In today’s marketing world, hosting an event is a widespread tactic like vape contests, live bands, blown glass contests, barbecue parties, and almost any other reason to throw a party for your existing customers. 

6. Build the right team

If your company is up and running, I believe you’ve found capable employees who share your values. Without a doubt, most salespeople will not be sales gurus or marketing geniuses, so hire someone eager to learn, grow, and dive into the industry. Encourage both new and experienced employees to learn life skills that will serve them well in any situation. Your most significant asset is your workforce, and the more you can support their development, the more opportunities they will have to grow within the organization.

Bottomline

The best advice for keeping your smoke shop business growing and increasing sales is to keep learning and keeping up with updates, trends, competitors, and your smoke shop wholesale supplier. Keep an eye out for such exciting content and seek advice from other successful businesses.