AVIAREPS expands Cruise Division and appoints Global Head of Cruise
AVIAREPS Strengthens Global Cruise Division with New Leadership
Tom Fecke Appointed as Global Head of Cruise at AVIAREPS
London, 5 June – AVIAREPS, a global leader in aviation, tourism, and hospitality representation, has announced the appointment of Tom Fecke as its new Global Head of Cruise. This strategic move marks a significant step in expanding AVIAREPS’ cruise marketing and sales services for international cruise operators.
Fecke brings over 25 years of experience in the travel and cruise industry, having held senior positions at Travelport, Sabre, Avis Rent a Car, and RCL Cruises. He also served as Secretary General of CLIA (Cruise Lines International Association) Europe, where he advocated for the European cruise sector.
A Rising Tide in the Cruise Industry
The global cruise industry is experiencing a powerful resurgence. In 2023, cruise passenger numbers grew by 6.8% compared to pre-pandemic levels in 2019. According to reports from CLIA and Horizon, the market was valued at $8.9 billion in 2024 and is forecasted to grow to $18.4 billion by 2030, with a compound annual growth rate (CAGR) of 12.9%. With 37 new ships scheduled for delivery by 2028, cruise companies are preparing for a new wave of global demand.
AVIAREPS Cruise Services: Expanding Worldwide Reach
With Tom Fecke at the helm, AVIAREPS is poised to enhance its cruise representation capabilities. The company will offer tailored services, including:
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Market research and travel trade development
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PR, media relations, and influencer outreach
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Sales support and agent training
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Event organisation and participation in trade shows
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Call centre services and direct customer engagement
These services are designed to help cruise operators increase passenger numbers, improve brand visibility, and enter new international markets with the support of AVIAREPS’ global network and regional experts.
Leadership Commentary on the Cruise Division’s Next Chapter
Thomas Drechsler, COO of Tourism at AVIAREPS, stated:
“Cruise industry expectations are changing. We want to go beyond representation—we aim to become a strategic partner for cruise brands. Tom’s dual experience with operators and industry associations brings valuable insight to our expanding portfolio.”
Tom Fecke added:
“Cruising is on the rise, and I’m excited to be part of AVIAREPS’ mission to support cruise lines globally. The company’s combination of worldwide reach and local market expertise offers a powerful advantage. Together, we’ll deliver practical, result-driven strategies for our partners.”
Learn More About AVIAREPS’ Cruise Line Representation
AVIAREPS offers a full suite of cruise marketing and sales solutions tailored for brands looking to scale globally. For more information, visit the AVIAREPS Cruise Services page.
About AVIAREPS
AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.
The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
For more information on how AVIAREPS influences where and how travellers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out their Newsroom, or follow them on Facebook, LinkedIn and Instagram.
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