Chozen: ‘Now Your Life Begins’ – Single Review

Chozen, a cool young rapper from London will take the hip-hop and drum and bass scene by storm with his brand new single Now Your Life Begins featuring Filly. He handed me his single and the first thing that caught my eye was the artwork. He’s posing inside a triangle, and what baffled me was how it looked so real despite being pure graphics. Artwork is vital to Chozen and his single captures something special transmitted at first through the astounding front cover.

Chozen and I exchanged emails and I promised I’d review his single for BBM. So, what do I think of this UK rapper? For a start, he’s a cool, laid-back guy who is not intimidating and friendly to say the least – unlike many other egotistical rappers I’ve come across in my time in the music industry.

Filly, the lead singer of this song, starts with no beat and a hyped up intro that leads into a drum and bass beat. It’s a mixture between Public Enemy and Chase & Status. Dance and hip-hop, the perfect recipe for success, Chozen’s music video is masterfully directed, and if Labrinth, Devlin, Tinie Tempah and Kelly Rowland come up alongside your youtube video you know your doing the right things.

Not exactly my cup of tea, being a soul head from day one, it is still listenable and I can imagine it being played on radio nationally and doing well in the US. Go get your copy of Chozen’s “Now Life Begins feat. Filly.” The single offers the original single version, main mix, instrumental, Justice J mix, and a USD mix. It will be available in January 2012.

Check out the video HERE

FOUR STARS

By Matthew Daniel