INTERVIEW: Classically trained musician Greta Jaime builds her own classification of DIY pop with ‘Computer Games’

For 18-year-old Greta Jaime {pronounced “j-me”}, an emerging pop talent from North London, strengths have been dense and steady since releasing her debut Lost in Mexico aged 16. Providing a foothold for her, she was longlisted for Glastonbury Festival’s Emerging Talent Competition of 2017, alongside artists such as Cosmo Pyke, Fenne Lily, Jordan Rakei, and Flohio. Late-2017 saw the track receiving airplay from Tom Robinson on his BBC 6music Mixtape, meanwhile Greta was booked across a number of notable London venues including the O2 Academy Islington, The Camden Assembly and Hoxton Square Bar & Kitchen. The release of her second single Static (Exchanges) during February this year was met with paralleled enthusiasm – gaining hype from a range of prominent online publications such as Music News, It’s All Indie and CelebMix, and support from BBC Introducing London.

Hey Greta – welcome to BBM. What’s the most exciting thing that’s happened to you so far this year?


Hey, thank you for having me. I’d say the most exciting thing this year has probably been, being able to release more music – some of the songs I’ve had written for a while, so it’s really nice to finally be able to put them out.

For those who haven’t heard your music yet, how would you best describe your sound?


I guess a combination of things I’m inspired by, a singer-songwriter style mixed in with elements of electronic sounds too.

How did the project Greta Jaime materialise?

Well, I had been writing and making music for quite a while without knowing if I was going to release any of it or what it was for. Then eventually, once I felt I had enough songs that I wanted to share I guess that’s when the project properly materialised as I had to think about whether the songs felt cohesive and when and how I wanted to release them.

Where did you write ‘Computer Games’?

I have a small studio set up at home where I usually write, produce or just sit and play guitar. I wrote ‘Computer Games’ there and actually all of the other songs I’ve released so far too. It’s quite funny though because I’ll be recording an idea and then you’ll just hear my sister in the background from another room listening to music or on the phone to someone haha…To be fair, I think I’m probably louder in general.

Your first track was called ‘Lost In Mexico’ – what’s the relevance of the track name; have you visited Mexico before?

Yes I have! Both my parents were born there, so I spent a lot of time flying over there to see all my relatives, while I was growing up. The opening line ‘I went from London to Mexico’ is very literal and inspired by that.

Do you think your North London upbringing influences your sound at all?

Yes, for sure. I think North London definitely influences my sound a lot because even though I usually write indoors, I’m always thinking of ideas when I’m just moving through the city walking, on the tube or bus etc. I also think the people in London and just the speed everything moves influences what I write about a lot.

When was the last time you had a proper holiday and where did you go?

I actually just got back from Mexico yesterday, I was out there filming a music video! I don’t know if that counts as a proper holiday? I got one day by the pool so I guess so, right?

Who would be your dream collab?

St. Vincent

Name a record you couldn’t live without?

Hmm…it’s so hard to pick one. Probably, ‘Are You Experienced?’ by The Jimi Hendrix Experience – I loved that album so much when I was younger.
Greta Jaime – Computer Games OUT NOW

• https://open.spotify.com/artist/2L5LSUhkLo20iqPTNA5aC5?si=2gt9K96ETfmAzqwuqb_l9A
• https://www.facebook.com/GretaJaimeMusic/
• https://soundcloud.com/gretajaime
• https://twitter.com/Greta_Jaime
• https://www.instagram.com/gretajaime/