
Will.i.am Releases Sydney Inspired Song
International recording artist and Black Eyed Peas founder will.i.am released a new song #ruReady yesterday, Monday 10th April 2013 as part of Intel’s Ultrabook project.
The Ultrabook project is searching for new ways to inform and connect with consumers around the world. On each stop of the Ultrabook Project tour, will.i.iam collaborates with local artists and gains inspiration from fashion and design to architecture and culture to develop an original song using an Ultrabook decive.
Inspired by his visit to Sydney ahead of Vivid Sydney last year, will.i.am collaborated with local artists Timomatic and Van She Tech to produce the track #ruReady.
Vivid Sydney is a two-week event where the streets of Sydney are transformed as spectacular light shows and projections shine throughout the city. This event is a great example of what can be achieved when combining innovative technology with ambitious creativity.
The lights switch on 24th May 2013, and Intel will be giving away a limited number of exclusive downloads of #ruReady at www.intel.com.au/ultrabookproject