Every business owner is striving to be the best he or she can be and one of the best ways to be seen and attract new customers is by being among the top rankings. That’s like a pinnacle of success when it comes to online business.
According to some studies that were conducted recently, the first page on the Google search engine gets approximately ninety-five percent of internet traffic. This information is very encouraging and motivating.
Both experienced and newbies are still trying to find a way to be on that first page. No matter how persistent and capable they are, it seems like they haven’t found a way to accomplish that. With a little bit of (our)help, you’ll open the doors to success, and here’s what you have to do.
Begin Title Tags With Your Target Keyword
An appropriate keyword is everything, that’s why every business or website owner must be very smart about it. If a misadvised or wrong keyword is being utilized, it is going to drastically decrease your chances of channeling a large amount of traffic to your site.
Now, in this scenario, the title is extremely important. Perceive it as a tool that defines your content. Therefore, a title that contains a high-quality keyword is something that you should be focusing on.
The closer the keyword is to the beginning of your title tag, the better your situation is going to be on any search engine. If you want to see what are the best keywords for your line of work, look for competitive keywords in Google.
Once you do that, you will notice that a lot of pages that rank for these types of keywords, strategically put them just like we said – at the beginning. Hence, it would be advisable if you did that too.
One of the biggest mistakes people make when it comes to keywords is that they do not invest their time in analyzing commercial keywords/anchor text. Just like SEOJet shows commercial anchor text is the one that is going to bring you some substantial amount of cash. That’s why it is of great relevance to comprehend the difference between international and commercial keywords.
If you figure this out, you will be able to efficiently enhance your Google rankings. Namely, if every single anchor text is informational, you will still be able to produce organic traffic, however, it is going to be hard to turn those people into buyers or people who are going to share posts related to your product/service on their social media profiles.
Why is that? It’s because these visitors who are looking for international keywords, typically like:
- Ways to install WordPress or Microsoft Word
- How to remove acne with homemade products
- How to easily earn money online
These are just a couple of examples to explain to you our point. So, focus on having keywords that have these words as either suffix or prefix if you want to attract more consumers:
Why Are You Being Outranked?
There are a number of reasons why one page can outrank others, however, just because it’s possible, it doesn’t mean that you should be discouraged. On the contrary. Be stimulated to do better.
Now, many people who are familiar with this subject, have analyzed various ranking factors that are correlated to great rankings, as well as the traffic and the most common ones include these three:
- Page authority
- Amount of referring domains
- Website authority
Content, Content, Content
Remember this word whenever you’re thinking about your website or business. We cannot stress enough how the quality of it is important. And there isn’t any element of your website that can replace it.
Besides title, URL, and headline, this is one of the things that has the biggest impact on search engine rankings. Ensure to repeat your keyword phrase as often as you can throughout your page.
It would be best if you placed it once or twice at the beginning and end of a paragraph, and two to four times throughout other parts of your content. If you want your posts to be highly effective, make sure to utilize italics, bold, heading tags, and other things that easily attract attention.
Still, just like with anything else, all these things should be moderately used. Anything that’s done excessively can suffocate others. You want your content to be natural, without overdoing it.
Remember, high-quality writing is always a priority, then SEO and other factors follow. You are writing content primarily for the users and then for the search engine. Speaking of content, besides us, search engines simply adore new and refreshing things.
Therefore, you should always modify and upgrade it on a regular basis. Updated content is extremely relevant for every website, hence, ensure to keep it fresh as frequently as you can. If you think you are going to forget it, write it down in a notebook as a reminder.
Technical SEO Audit
What does it represent? This is a process that can find any issue on your website that is technical in nature and can potentially affect search engine optimization. There are many factors that can impact it and we’re about to name a couple of them:
- Crawl errors
- XML sitemap status
- Server response time
- Crawl mistakes
- HTTPS status codes
- Website load time
- Broken links
- Duplicated content
- Disabling of functions on robots.txt files
- Blocking Google from indexing
- Duplicated metadata
Now, just because you are experiencing these errors, don’t worry. With an SEO audit, you will be able to quickly resolve these problems. In case you do not correct them, you can at least expose these issues, as well as the reason behind them.
There are so many alternatives when it comes to this, we just listed a few. Although everybody wants to enhance their visibility on the internet by utilizing a number of shortcuts, the truth is, there isn’t any easy way that can help you in a blink of an eye. Still, there are some strategies that can efficiently help you accomplish this relatively fast.